Origin
Built for a real practice
It started as software one developer built for his wife’s college-consulting firm. The need came first; the product followed.
About
Built for this profession by the people who know it.
CollegePlannerPro started in 2009 because the tools college counselors needed didn’t exist. Seventeen years later, it’s the platform thousands of IECs run their practice on.
The story
It started as a tool for one practice.
In 2009, Travis Daly — an application developer — built a piece of software for his wife Brooke’s independent college-consulting firm, Advantage College Planning. Her practice had grown past what spreadsheets, hand-written notes, and Word documents could hold, so he built something that could.
Other independent educational consultants started asking what software Brooke used. There wasn’t one to point them to — so the Dalys turned that one-firm tool into a platform. Seventeen years and 3,000+ consultants later, it’s used by IECs worldwide, still built around how this profession actually works.
2009
founded by Travis & Brooke Daly
3,000+
IECs worldwide on the platform
17 yrs
building exclusively for this profession
1
platform replacing the patchwork
What makes us different
Practitioner-built, start to finish.
Scope
One platform, not five
It replaces the CRM, scheduler, billing tool, college-research tab, and family portal — by design.
Scale
Solo to firm
The same platform serves a one-person practice and a multi-counselor firm without losing the personal touch.
Forward
Always evolving
Seventeen years in, with Athena AI and a steady release cadence — forward, not legacy.
The founders
Where it started.
Travis & Brooke Daly founded CollegePlannerPro in 2009 and set its founding direction.
TD
Travis Daly
Co-founder · application developer
BD
Brooke Daly
Co-founder · founding IEC
Leadership
Who runs it today.
The team building and supporting the platform now.
VK
Valerie Kaskovich
CEO
ES
Ellie Schaffer
Head of Engineering
LD
Lisa Davis
Director of Sales and Marketing
NN
Nicole Neville
Product Specialist
CH
Chelsea Harder
Member Engagement Specialist
OT
Owen Tuleja
Software Engineer
Our one rule
We don’t build for schools or districts. We build for you.
Every decision starts with one question: does this make an independent educational consultant’s practice run better? If not, it doesn’t ship.
See the platform built for your practice.
A 15-minute walkthrough — no pitch, just clarity.